Earned coverage #91

New issue

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opened 2026-09-22 15:48:00 +01:00 by cruelacid · 1 comment

cruelacid commented

2026-09-22 15:48:00 +01:00

Owner

Why

XDA covered Relay on 1 March 2026. That one piece outweighs any amount of
self-publishing — it is a link we cannot give ourselves, from a domain we
cannot outrank, to an audience that does not read vendor sites.

What to do

Build a short list of outlets and authors who have covered Obsidian plugins,
Relay, or end-to-end encrypted tooling, and approach them with the one thing
that is genuinely newsworthy: a collaborative editor for Obsidian where the
server holds only ciphertext, and a security model written to be checked against
a published client.

The client being readable and unminified is the story. It is what lets a writer
verify the claim instead of repeating it.

Constraints

Never "open source" — it will be fact-checked and it is wrong. PolyForm
Shield 1.0.0 is source-available and non-compete.
Never "audited". We have not been.
Carry "they are broader, we are private."
Do not use the Obsidian logo in any press kit.

Realistic framing

Relay has a two-year head start, 521 GitHub stars and 208,636 downloads against
our 36. Nothing here closes that in a quarter.

## Why XDA covered Relay on 1 March 2026. **That one piece outweighs any amount of self-publishing** — it is a link we cannot give ourselves, from a domain we cannot outrank, to an audience that does not read vendor sites. ## What to do Build a short list of outlets and authors who have covered Obsidian plugins, Relay, or end-to-end encrypted tooling, and approach them with the one thing that is genuinely newsworthy: a collaborative editor for Obsidian where the server holds only ciphertext, and a security model written to be checked against a published client. The client being readable and unminified is the story. It is what lets a writer verify the claim instead of repeating it. ## Constraints - **Never "open source"** — it will be fact-checked and it is wrong. PolyForm Shield 1.0.0 is source-available and non-compete. - Never "audited". We have not been. - Carry "they are broader, we are private." - Do not use the Obsidian logo in any press kit. ## Realistic framing Relay has a two-year head start, 521 GitHub stars and 208,636 downloads against our 36. Nothing here closes that in a quarter.

cruelacid added this to the Backlog - unscheduled milestone

2026-09-22 15:48:00 +01:00

cruelacid added the

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2026-09-22 15:48:00 +01:00

cruelacid added this to the Marketing project

2026-09-22 16:02:25 +01:00

cruelacid added the

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