YouTube creator outreach #105

New issue

Closed

opened 2026-09-23 10:46:22 +01:00 by cruelacid · 1 comment

cruelacid commented

2026-09-23 10:46:22 +01:00

Owner

Why

YouTube is where a large share of Obsidian plugin discovery happens, and Relay
has one video, from August 2024. Real-time collaboration demos well and
nobody in this niche is producing that content.

What to do

Approach creators who cover Obsidian plugins — Nicole van der Hoeven, Santi
Younger, Bryan Jenks, FromSergio among them. Offer a free Team plan and a demo
vault set up so two cursors are visible immediately.

Ask for nothing. No embargo, no talking points, no request for a positive
review. A creator who finds a flaw and says so on camera is worth more than one
who reads a script, and this product's whole position is that the claims survive
inspection.

Constraints

Held until the gates close — a creator who covers a service that cannot take
money will not cover it twice.
Never send an asset containing the Obsidian logo. Trademark misuse gets a
plugin removed from the directory.
Give them the limits page as well as the security page. If they find something
we did not disclose, that is the video.
Desktop and Android; iOS untested on a device.

## Why YouTube is where a large share of Obsidian plugin discovery happens, and Relay has **one video, from August 2024**. Real-time collaboration demos well and nobody in this niche is producing that content. ## What to do Approach creators who cover Obsidian plugins — Nicole van der Hoeven, Santi Younger, Bryan Jenks, FromSergio among them. Offer a free Team plan and a demo vault set up so two cursors are visible immediately. **Ask for nothing.** No embargo, no talking points, no request for a positive review. A creator who finds a flaw and says so on camera is worth more than one who reads a script, and this product's whole position is that the claims survive inspection. ## Constraints - Held until the gates close — a creator who covers a service that cannot take money will not cover it twice. - **Never send an asset containing the Obsidian logo.** Trademark misuse gets a plugin removed from the directory. - Give them the limits page as well as the security page. If they find something we did not disclose, that is the video. - Desktop and Android; iOS untested on a device.

cruelacid added this to the Backlog - unscheduled milestone

2026-09-23 10:46:22 +01:00

cruelacid added the

marketing

channel:press

gate:at-ga

labels

2026-09-23 10:46:22 +01:00

cruelacid referenced this issue

2026-09-23 10:46:56 +01:00

Go-to-market programme #110

cruelacid added this to the Marketing project